since 1976
since 1976
EVOLVING with the times is an ongoing development in the automotive world and that exercise doesn’t just stop with the cars and vehicles. Brand imaging and customer experience are part of the equation too, and for the latter, the more premium the brand, the higher the quality of customer engagement.
Lexus has taken its automotive product range to the upper end of the quality bar as well as its customer engagement protocol, ensuring a top quality experience that endears the luxury brand to its growing pool of supporters. Lexus Malaysia has maintained that enriching brand experience by refurbishing the Lexus Mutiara Damansara that serves as its flagship Lexus Centre in the country.
The refreshed facility sees the liberal use of high-tech digital innovation and technology to create an ‘unparalleled’ Lexus experience for every guest who pays a visit whether it is to acquire a brand new Lexus or top-quality pre-owned vehicle, enjoy the quality after-sales service or merely to purchase Lexus Lifestyle merchandise.
President K. Ravindran says the enhancements to this facility allow Lexus Malaysia to redefine its core brand values and clearly showcase them with a ‘truly exclusive Lexus experience’.
Lexus Malaysia Chairman Akio Takeyama adds: “Not by any means are the Lexus brand and its products deemed conventional. Neither then should the retail experience be. By designing innovative ways to excite and change the world, Lexus remains the visionary brand that anticipates the future for people and society.”
Part of the challenge for a luxury lifestyle brand is to remain in step with the customer and Lexus says this challenge is amply met through its ‘omotenashi’ mantra by anticipating and fulfilling customers’ needs at every touch point. This is certainly the case in the new Lexus Mutiara Damansara that includes the following highlights.
The ‘new’ Lexus Centre is set to delight all senses that begin with the Lexus Signature Scent of ‘Wild Earth’ greeting visitors. This is followed by the seamless and wireless sales and service experience with which customers and prospects could receive precise, consistent and updated information via the Lexus Touch tablets.
And they could do that while enjoying coffee of the highest quality sourced from Cafes Richard, seen as a highly sought after French brand synonymous with high-end Parisian cafes. One could also be dazzled by the highly-digitalised experience provided by surround LCD (liquid crystal display) screens, digital vehicle information consoles, real-time service status and digital reading materials available throughout the premises.
As if that isn’t enough, you could retreat to an acoustically tuned room for guests that is equipped with a Mark Levinson audio system to experience the kind of audiophile quality sounds that are enjoyed in select Lexus vehicles. Or you could proceed to the Zen Room to enjoy a few moments of tranquillity by relaxing to the soft music on massage or lounge chairs while your vehicle receives expert care.
This flagship outlet also boasts a retail space offering an array of well-stocked premium quality Lexus Lifestyle Collection merchandise to enhance one’s lifestyle aspirations and outlook. Being a Lexus owner has its rewards and this engaging newly refurbished Lexus Centre is definitely one of them.
